Environment

WE DO NOT INHERIT THE EARTH FROM OUR ANCESTORS, WE BORROW IT FROM OUR CHILDREN.

~ Native American Proverb

Many traditional marketing and promotions studios only consider the financial implications, we also incorporate the environmental and social implications when deciding how to implement our strategy. This way, our clients benefit from financial growth, while protecting our environment and promoting positive social change. It is a win-win situation; and we have fun along the way.

Here’s what we’re doing…

• We will have solar power installed in 2012, with hopes to power our entire studio with solar energy.
• We use soy-oil based inks instead of traditional petroleum-based ink.
• We offer 100% recycled paper
• All of our paper is guaranteed, NOT from illegally deforested trees!
• Using unique Aqueous and UV coatings, they consist of very low to zero traces of volatile organic compounds (VOC), which reduces harmful components that damage the atmosphere and the surrounding environments.
• We offer electronic billing
• We offer electronic newsletters, e-brochures and more for you to also show how you save the planet!
• The World Wide Fund for Nature (WWF) says that an area of forest the size of Greece is cleared every year and that a significant proportion of that wood is pulped to make paper. In an effort to curb the needless printing of documents. We use a *NEW* PDF-like digital file format that actually prevents a user from sending documents to the printer, thus saving unnecessary trees from being cleared.  This new PDF is called a WWF.

Tips to go green…

• Go to a car wash - Going to a car wash is a lot more water efficient then washing your car at home.
• Use Both Sides of Paper - if you have a printer with a double sided print option use it. You will save half of the amount of paper you would have normally used
• Change to Fluorescent Bulbs - If every house in the UAE changed all of the light bulbs in their house, that would be equivalent to taking a hundred thousand cars off the streets.
• Turn the water off when you brush - Your parents have said this before, now I say it. You will save 10 liters of water doing this alone.
• Use Matches instead of lighters - Lighters are usually considered disposable so they will most likely end up in land fills. You can use the cardboard matches which are much more eco-friendly because they are made of recycled material.
• Recycle Glass - If you do not recycle this, it will take a million years to decompose.
• Don’t get a paper phone book - Instead of getting a paper phone book. Use an online directory instead.
• Give things away - Take things that you are not going to wear or use and give it to a charity or someone who will use it.
• Stop paper bank statements - Why waste paper getting your bank statement mailed to you when you can just check it out online.
• Buy Rechargeable Batteries - Even though it will take a good investment to buy these you will find yourself gaining it back in no time.
• Pay your Bills Online - If every house in the UAE did this then we would save millions of trees every year.
• Get a reusable bag - You cannot recycle plastic bags, instead get yourself a reusable bag so that you won’t have to worry about carrying your necessities.